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The website had the following on the web site, "Simple Steps for ordering food for delivery from your local restaurant." We analyzed that the web page said " Order delivery or togoPickup from mobile app." It also stated " Download our free iOS and Android App and order food delivery online enjoy the food from the best local restaurants. Want to start in your area. Is here to deliver the food you like to eat. All the restaurants in our network are now available on your fingertips. You can access us online on website or on your mobile." The header had take out as the highest ranking search term. This keyword was followed by delivery, food, and pickup which isn't as urgent as take out. The other words they uses is food crave. to go is also included and will not be viewed by web crawlers.